When you become a household name for a community, you have two options; add more seats at the table or close the doors.
As the CWAA is in service in many different communities, the captivating content pushes the boundaries; the organisation needed the campaign to reflect its expanding culture of inclusiveness.
The solution began with honouring the heritage of CWAA with a playful twist. It started with what it is known for - baking. Then to amplify the nature of the campaign, a custom typeface was created and a photographic style portraying a quirkiness added.
The campaign aimed to invite viewers to find out more and be part of it.
Student Project 2019