with a playful twist.
Most Wanted Co. required packaging and brand roll out for their mouth-watering beers that play on the traditional recipes and seasonal fruits.
The solution comprised simple design and packaging framed by vibrant colours, cheerful form, and creative details. A playful packaging program was developed to help Most Wanted Co. consumers find delight in the product. The design makes it easy for consumers to navigate and select their favourite flavours via a visual language of iconographic symbols that quickly communicate the characteristics of each beer.
Student Project 2019