Breaking through the beauty jargon

Natural Selection: the aim is simple, breakthrough beauty jargon to deliver a straightforward take on skin care's desirable ingredients. 


The solution comprised shapes that pay respect to the organically selected products. A beautiful colour pallet pays homage to the colours within the environment.

The final product consisted of stunning brand identity including brand mark, custom typography, unique colour palette and packaging.


The detailed approach produced a luxury package, which pushes the brand into the beauty retail space

Personal Project 2019

  • Art Direction

  • Brand Identity

  • Copywriting

  • Packaging Design